Choosing the right neighbourhood is key to enhancing your stay in Seoul. Here are three options:
Myeongdong: Known for shopping and street food, this area is a favourite for tourists and is where we stayed. If you want to be close to the centre of things, this is the place to be. With numerous hotels, restaurants, department stores and street markets it’s convenient for shopping, dining and accessing public transport.
Hongdae: Home to a youthful, artistic vibe, Hongdae is famous for its nightlife, live music and trendy cafes. It’s a great place to experience the city’s youthful energy. It is situated on the western side of the city.
Gangnam: For those looking for luxury, Gangnam offers high-end everything and yet more shopping. This area is also known for its nightlife and upmarket dining options. Gangnam is south of the Han river and is the super-trendy part of the city – lots of new money, designer clothes, flashy cars, luxury apartments – but also very good hotels at quite reasonable prices.
Generally speaking, though, the main city and most of the places you’ll want to see are north of the river, although a cruise down the Han is a nice way to see the best of both sides.
Each neighbourhood has its own charm and offers a variety of accommodation options, from luxury hotels to budget-friendly hostels.
We chose Myeongdong because it was recommended by friends, and it was a good choice. We stayed at the Lotte City Hotel, which we liked for its convenient location and range of amenities. If you don’t want to take breakfast in the restaurant, which is quite expensive, there is a delightful café on the ground floor, as well as a 7-Eleven convenience store open 24/7.
The metro station Euljiro3-ga is just a short walk from the hotel, as are several tourist attractions. Just around the corner from us was the huge Lotte Department Store and, in complete contrast, several local markets.
Many of the streets are decorated with colourful monuments, images and ornaments, and street performers can often be seen.
I encountered something in our hotel room that I had never seen before but which, apparently, is common in Korea – the “Descending Lifeline”. In the event of a fire or other emergency that prevents you from exiting your room the normal way, this handy device is designed to turn you into an instant abseiler.
You unpack the line and attach it to the wall-mounted eye bolt, fasten the harness around your upper body, throw the reel out of the window and descend – as the instructions helpfully add – facing the wall!
We were on the seventh floor and I can imagine that many hotel guests would be hesitant to use this device, especially from higher floors, but I guess a fire would be a great motivator. The descending lifeline is an unusual and imaginative innovation.